We constantly use psychology in our training—most often spontaneously or intuitively. But a clear and explicit understanding of psychological principles and their application to training can transform our effectiveness and creativity. Psychology alone, the author cautions, cannot provide us with the ingredients for success; but its value as a people-centred approach, open to constant experimentation, modification and new ways of learning, makes it an essential tool in our portfolio of skills.
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This excellent book, originally published by the CIPD, has been revised in 2009. Published as an ebook, it has 116 pages in A4 format, and book can be downloaded immediately as a pdf.
In terms of psychology, areas covered include NLP, Jung, Cattell's 16PF, Maslow, Herzberg, Rogers, Systems Thinking, Schutz, Bion, key concepts from psychoanalysis, counselling approaches, the Johari window, Freud, Transactional Analysis and learning theories - pretty much everything a trainer could want.
Each chapter includes sections on what works and does not work, issues for the trainer to consider and an 'in brief' summary.
The style is easy to read and the ebook is illustrated - this is an 'essential' for any trainer who does not already own this superb book.
About the author
Alison is Director of Business Psychology at Yellow Dog Consulting, the company which she founded in 2000.
Her areas of expertise cover the whole range of business psychology services, with the emphasis on personal, team, and leadership development.
She has consulted to an impressive range of clients across a broad spectrum of business sectors. (For example, current clients include Capricorn, KPMG, Linklaters, Fujitsu, Experian, Lloyds TSB, Atkins and the International Monetary Fund.) She also works as a Visiting Professor on Henley Business School programmes at the University of Reading . She has consulted extensively at Board level, coaching and mentoring senior individuals, facilitating meetings, and intervening to improve management team and Board effectiveness.
Public sector clients include Anglia Ruskin University, and the Medical Research Council.
Alison is a member of the approved faculty of external coaches for Lloyds TSB’s “top 120” and for Linklaters partners. She is an APECS accredited executive coach (“APECS” – the Association for Professional Executive Coaching and Supervision- is the UK’s leading executive coaching body). She is the lead tutor on Henley Business School at the University of Reading's established and successful Certificate in Coaching, a programme leading to formal accreditation which she designed.
In 2008 Alison was ranked as ‘One To Watch’ in Human Resources magazine’s third HR’s Most Influential survey.
"It's rare to come across a book that that provides practical ideas founded on intellectual rigour………...Psychology for Trainers is such a book.
It provides insights into the psychology that effects every aspect of training, with illustrations that can be immediately applied without over complicating the message.
A book that every trainer should read."
Brian Fitzgerald
HR Director: Group Talent Management
