This ebook was developed to help small organisations; initially a small charity, to plan and manage their PR activity in house.
It isn’t a University textbook; nor does it recommend massive budgetary spend.
It is a user-friendly guide, aimed at people who have other “day jobs”, based on best practice from the professionals, which will help you to
- Create a decent PR plan,
- Write effective press releases,
- Get free publicity and
- Get the most “bang for your buck”
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