Generate endless creative, meaningful names for your business, product or service - even if you don't consider yourself 'creative'!
This great little book from Dawn Highmore Sims tells you everything you need to know and gives you easy to use techniques for creating great names!
Contents:
Welcome
The Process
1. Turbo Start
1.1 Time to crank the machine
1.2 Squeeze the mindsponge
1.3 The 'emotional hot buttons'
1. 4 Distilling the best
2. Up a Gear
2.1 Your own 'associates'
2.2 And furthermore ¼
2.3 The right combination
2.4 Sensory leverage
2.5 Introducing the Neologism!
Name List
3. Time to Choose
3.1 Mind your metaphors
3.2 Final selection
Selection table
4. Get It Out There
4.1 Buy it
4.2 Register it
4.3 Brand it
Summary
Adieu
